In the veritable ocean of Australian online fashion retailers, it takes something very special to stand out. So when Jocelyn Leong decided to launch her store ROUSE this summer, her intention was to create something that would offer the best of Perth-inspired style to the nation at a very affordable price point.
And with jewellery from $10 and clothing from $30, I think we can conclude that's just what she's achieved. It's like a sample sale all year round!
As I post this, Joce has just launched her summer collection and there is plenty more to come. To keep in touch with the store and new product launches and sales, like ROUSE on facebook or sign up for the mailing list on the site.
Got your eye on any pieces? The orange trousers are calling my name (I have the perfect orange sleeveless shirt for a suit-inspired look), as well as this $10 spike ring.